Executive Director with more than 20 years experience in Marketing and Brand Management in multinational companies, managing Media and Entertainment industries, TV, Consumer Products and FMCG.
Experienced in innovation, helping transform and boost the business, leveraging digital and increasing brand value.
Leading Marketing and Business plans of a wide variety of products, consumer targets and budget levels.
Successful in launching TV channels, driving product sales, achieving aggressive growth targets and fully deploying the Marketing Strategy in complex markets like Spain, Portugal and Africa.
Formerly he has been Brand Management Director of The Walt Disney Company Spain & Portugal.
“Launching a new streaming platform in a very competitive environment and where pay-TV has a very high penetration, is a demanding task. Knowing our potential subscribers, assessing the market dimension and defining a clear strategy, are key elements for success. We must work all aspects of marketing, to cover all the possibilities of effectively reaching our target. We live in an environment of change, generated by technological evolution, different ways of thinking and living. Different ways of consuming content. We have to be there, where our potential customers are. Offer them high quality content, with which they identify, in an easy way and at a price they consider appropriate. You have to prepare the way, and be there along that route, at all times. That is what we did and what we continue to do every day at HBO Portugal ”