Cristina Ribas

Directora de comunicación digital, Barcelona City Council

Journalist specialized in science and technology. He began his professional career in press, radio, television and digital media. In recent years he has worked in strategic communication and ICT projects for the public sector.

To develop a good communication strategy in digital channels, it is necessary to take into account how, when and why the contents are consumed in a dynamic ecosystem where networks, platforms and media coexist. In large institutions, adaptation to these environments is complex and requires a double line of action, on the one hand, creating structural dynamics to place digital communication in the process of providing services; and on the other, promote innovative projects for strategic issues. Application examples will be shared at the Barcelona City Council.

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